Author : Charles Warner
Publisher : Wiley-Blackwell
Total Pages : 616
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expande d coverage of network-level selling, product placement, sales promotion use of market data
Download Media Selling Television Print Internet Radio Here
Get Media Selling Television Print Internet Radio PDF Here
Download Media Selling Television Print Internet Radio PDF
Download Media Selling Television Print Internet Radio Books
Get This Media Selling Television Print Internet Radio Book Free
Download Media Selling Television Print Internet Radio Books PDF
Get this Media Selling Television Print Internet Radio PDF Download Free
No comments:
Post a Comment